Company logo design
Andrew Martini: “Company logo designs are typically a visual representation of a graphic or text or a combination of both that provides a unique identity to a company and its products. Logos are demanding. Every second 24/7, they compete for attention. A company logo design must be easily recognizable; it has to be simple and memorable.
The purpose of the logo should influence its form. All details should be still visible if the size of the logo is reduced to 5 millimeters. Unlimited enlargement should be possible, though a variation of stroke thickness might be necessary for very large versions.”
Frank Davis: “I think the simpler the company logo design, the better. Practically, a good company logo design should also be simple and works well in black and white. Colors are not as important in a good logo design as you might think. If your logo does not look good in black and white, it won't look good in any color. Think ahead and avoid being too 'modern'. A trendy look might work now, but 5 years later it might look out of date. A good company logo design should last a minimum of 15 years, as it might be costly to 'update' your logo a few years later.”
Junior Adams: “A first impression is a lasting one. The company logo design should be compatible with your image. Your company logo design is very important in branding your business. It should be strictly unique and would clearly depict you. The ultimate purpose is for the people to recognize your logo and associate yourself with it. Your company's logo will be your visual tool to draw attention and leave a greater impact to your target audience that words may fall short of. Over time, logos prove to be the simplest and most direct way of promoting one's business presence. Make your company logo design give you your brand name recognition. It is your visual appeal to any document or web page because of its unique graphic image.”
Alexander Dushin: “It is important to remember that complex logos, although they may look great on a large sign or on the company website, may not look so hot when shrunk down to fit on business cards and company pens. Logos will need to be adjusted when they are applied to stationary, t-shirts, business cards and websites. Aside from having access to the different file forms of your logo (jpg, eps, Tif.), keep the company logo design simple, avoid using too many colors and think about how you will be using your logo down the road. This can save you a lot of trouble down the line.”
Kristin Bean: “A good company logo design is very important for any company wishing to build their brand. Using shapes in your logo design can convey certain meanings: a circle is protective or infinite; the square represents stability, equality and honesty; while the triangle evokes tension, conflict, or action. Lines can vary in every company logo design you create or illustrations you come up with. Innovate and be upbeat when it comes to creating your lines. Lines by themselves are boring, but with a little adjustment here and there, and a few tuck, lines in your company logo design can provide you with the means to attract your target audience.”
Paul Dixon: “Make sure you have and use the proper company logo design formats.
Vector [AI] - Adobe Illustrator
This format is editable in both PC and MAC software.
PDF - Portable Document File
Format used by Adobe Acrobat, electronic publishing software for MAC OS, Windows, and UNIX.
Vector [EPS]
This format can be used by most printing facilities. It contains font and color information.
Gif - Graphics Interchange Format
This is a low resolution file used primarily for web pages and e-mail templates.
JPG or JPEG - Joint Photographic Experts Group
This format allows for storing full color images with very high compression ratios. This format is used primarily for photographs in web pages.
BMP (300 dpi)
This format can be imported into most PC application software.
Tif or Tiff - Tagged Image File Format
This format can be imported into most PC and MAC software applications. The file size is large and can be used for the full color printing process.”
David Leedom: “When designing a logo an important consideration is how you plan to use it. A company logo design created for a website or full color stationery printing will be designed completely different than one designed for faxing and imprinting on coffee mugs. Most companies desire to use their logo for more than one application. Graphic designs that have gradients, transparences, and special effect filters tend to cost more to reproduce and often need to have an additional simplified version created. While choosing a company logo design, consider how you want to use it now and in the future.”
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