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Logo Design: Selecting the concept.
Now the most important part is to get the concept for a logo. It is almost the same process as selecting the name. First you have to determine what your logo should say about your company. There are different ways to represent a company.
1- You may come up with an image related to a business like a house for a real estate or a car for a car dealer
2- It could be just an abstract image representing companies philosophy. For example some kind of blocky image for a stable trustful company or just a pyramid. Or a very dynamic image with orbits and swooshes, sparks, particles for a very modern, young, high tech company to represent electrical activities or just cutting edge meteoritic technology.
Very important thing is that not all the businesses can be easily associated with any kind of particular image. For example a programming company doesn't have many images to be associated with (except a computer), so in this situation it would be recommended just to concentrate on an abstract image and just to represent the feel of the companies' business rather then just coming up with a particular image.
Some companies are dealing with more then one business, so they would prefer to have a more generic image, but still you can make it look more technological by implementing some straight lines in combination with curves, or make it more corporate with more proportional, symmetrical, geometrical shapes.
People can easy memorize a simple logo design with some kind of meaning. Some companies use different mascots like Michelin with 'TireMen' or Roots with a 'Beaver'. The challenge with the mascot is that in a matter for it to be a good logo, and easy reproducible it should be very stylized and simplified as much as possible.
Another major issue with people is that when they order a logo they want it to look like some other well branded companies like McDonalds or AOL. Those are of course great logos, but they are very recognizable only because they are well advertised. When you come up with an image for your company you should be already thinking of the best way to advertise your company towards the targeted audience. Your logo would be not just noticeable and memorable, but would be also well accepted by the market.
What kind of feeling does the logo transmit just by standing alone and in a crowed? Too many sharp edges can create a feeling of danger or caution. Also consider a color, so the logo design looks noticeable but not too intimidating.
A logo can be related to many different fields, depends on the purpose of the company and the marketplace. It can be related to a particular place, industry, or even a person. Plus, consider your personal preference of type of art. You can use any type of art style for a logo as long as it is unique, easily reproducible, and is suitable for your business its market.
http://www.logobee.com/press4.htm
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