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You Have a Logo - Now What?
by Grace Conlon
Happiness is acquiring a fantastic color logo that communicates all the attributes and benefits a consumer will enjoy if he uses your company’s services or buys your company’s products. Now what? What should you do next to turn all those consumers into satisfied customers?
In our litigious society, the average business person is well aware of the network of laws that both protect us and ensnare us. Many entrepreneurs will feel more comfortable if their new logo is deemed to be unique and is protected by copyright laws.
A website, www.nameprotect.com, is a digital brand protection company that can ease any worries you may have in this area. They provide trademark research, trademark watching and advanced online brand monitoring services. Access their website and learn about their various services, read current press releases and current news about what’s happening in the intellectual property world and what is being done to meet challenges in the digital universe.
You have a logo now that you feel comfortable with, you love the graphic design and color values, you want to show it to the world, you want to spread it around.
The first step is to make sure your logo appears on every communication you send out into the business and the consumer world. It should be emblazoned on all forms of stationery, all brochures, business cards. It also will look pretty snappy on briefcases and presentation folders.
If your company employs workers who wear uniforms, your logo on the shirt pocket not only identifies members of your team, it presents an organized face to the community. It says “We’ve got it all together - trust us!”
Some 40 years ago, Fortune magazine ran on its cover, a photo of several corporate flags. The story inside spoke to the trend for huge corporations to be almost like separate countries, replete with their own flags, on which corporate logos were prominent.
In the ensuing years, people latched on to the flag phenomenon. A tour of any suburban neighborhood will support the homeowner’s pleasure in flying flags - not only Old Glory - but seasonal flags for Christmas and Halloween. During the Olympics, many enthusiasts flew flags with the Olympics logo.
Acquiring a company logo is the first step in introducing yourself to a steady parade of potential customers. The more times and places such people are exposed to your logo, the more your logo will become imprinted in their minds, the more they will have instant recall of your business.
Now is an excellent time to develop a full color brochure, displaying for the public why your company and its products can serve them better than any of the competition. Your new logo can lead the way in communicating the integrity and state of the art methods your company will provide for them.
You have a new logo? What’s next? The whole world. Get on it!
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