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What is corporate logo design?
By Paul Wilson
What is corporate logo design?
A name, symbol, or trademark designed for easy and definite recognition by the public.
What are the three types of corporate logo design you can have?
Descriptive
Descriptive corporate logo design uses an image to depict or suggest the firm's name or business. Because they are so specific, they work best when conveying an image of a single product line or the character of a company or organization. They are never appropriate for large corporations with a diverse line of products or services.(The Cotton logo is one example.)
Abstract/Symbolic
This is a non-literal and nonfigurative corporate logo design. As such, it doesn't convey an immediate association with a product or service. Abstracts work well for diversified corporations and conglomerate businesses, although they can be used for any business wanting to convey an "abstract look. (The Nike swish logo is one example.)
Typographic
The company name or initials are graphically represented. Typographic corporate logo designs are sometimes called logotypes. Descriptive names such as Ford Motor Company verbally identify a company's business and are often appropriate to include in a logo for new businesses. Initials are sometimes used in designing a typographic logo for companies with long-standing reputations. (The GE logo for General Electric is an example.)
What are some things you should consider when having your corporate logo designed?
Keep it simple
The best corporate logo design for businesses are simple and memorable. A good strong image will be remembered and recognized at any size.
Make it clear in Black and White
A corporate logo design and style should reproduce clearly in black and white for photocopying and faxing purposes.
Select Colors and Stick to Them
Corporate logo design colors are an important part of corporate style. Choose your corporate logo colors and then get a Pantone color reference for them to pass on to printers and other suppliers producing goods using your colors. This will maintain consistency of your colors throughout all media.
Minimize Colors
By choosing one or two spot colors instead of a full color design, reproduction costs can be greatly reduced for a range of media, in particular for stationery and corporate literature.
Vector Format for Logo
A corporate logo may need to be reproduced at any size in the future. If the initial design is in line(vector) art form it can be scaled up to any size with no loss of image quality. It is much easier to convert a line art design to a bitmap than vice versa.
Think of the Future
In many industries, the key services and products of a company may change over time. Do not tie your logo to your current key business unless you are certain of its longevity.
Saturate the Entire Business
Corporate style and identity should saturate all areas of a company's marketing from pens to stationery, literature, web site, packaging, uniforms and fleet vehicles. It should be designed to reproduce at any size in any media with no loss of impact or clarity.
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